Diploma in Advertising and Promotions
Ken Gordon School of Communication, Creative and Digital Media
Digital Media and Communication
Programme Description
The Diploma in Advertising and Promotions is suited to anyone with a great imagination, who is passionate, persuasive and creative. It will expose participants to some of the facets of today’s advertising and promotions industry, such as digital marketing, graphic design, animation, photography, videography, copywriting, public relations, and event management, all of which are important elements in brand positioning and consumer engagement.
Requirements
Minimum three (3) CSEC/GCE O’ Level subjects, inclusive of English A, Grades 1,2,3* or A, B, C. *Grade 3 accepted if attained in June 1998 and beyond.
Mature Entry: Applicants over 25, with a minimum of 5 years’ relevant work experience are also considered for admission. Such candidates must submit detailed curriculum vitae and a portfolio of their work with the application form. The Department may also conduct interviews to determine the candidate’s readiness to pursue the certificate programme.
Tuition & Fees
| FeesType | Citizens | Caricom | International | Per |
|---|---|---|---|---|
| Applications: Online | Free | Free | Free | Application |
| Registration | $80.00 | $80.00 | $80.00 | Semester |
| Tuition | $300.00 | $400.00 | $750.00 | Credit* |
| Administrative | $100.00 | $100.00 | $100.00 | Semester |
| Technology | $100.00 | $100.00 | $100.00 | Semester |
| Student Inusurance | $30.00 | $30.00 | $30.00 | Annum |
| Student Guild | $100.00 | $100.00 | $100.00 | Annum |
| * Total Programme Credits can be found in the courses section | ||||
Courses
| Course Type | Code | Course Title | Credits |
|---|---|---|---|
| Course in the Major | ADVT 230 | Principles of Advertising | 3 |
| Course in the Major | ADVT 240 | Copywriting | 3 |
| Course in the Major | ADVT 241 | Digital Photography and Animation for Advertising | 3 |
| Course in the Major | ADVT 320 | Media Buying and Planning | 3 |
| Course in the Major | FILM 140 | Introduction to Video Production | 3 |
| Course in the Major | GRDE 129 | Introduction to Graphic Design | 3 |
| Course in the Major | MGMT 200 | Events Management | 3 |
| Course in the Major | MKTG 290 | Digital Marketing | 3 |
| Course in the Major | MKTG 305 | Fundamentals of Selling | 3 |
| Course in the Major | PUBR 139 | Introduction to Strategic Public Relations | 3 |
| Total Credits for Required Courses in the Major | 30 |
Additional Information
Semester
September and January Semesters
In Person / Online / Blended
Blended
Gate Funding Availability:
Yes
Payment Plan Availability:
Yes
Campus
North Learning Centre
Email:
DMAC@costaatt.edu.tt
Telephone:
625-5030 ext. 8612
