BBA Marketing

Effective marketing is a key requirement for every successful business and industry. The Bachelor of Business Administration in Marketing is designed to provide graduates with a broad foundation in business administration and specialized competencies in marketing and marketing management.  Graduates of this programme can enter the industry as marketing managers, brand managers, retail managers, customer service supervisors or marketing research officers. The design of the curriculum is based on both the learner-centred approach and problem-based learning, both of which are employed to enhance the development of critical thinking skills and independent learning across the programme. Continuous assessment is imbedded in the course design in order to support the learner-centred approach as well as to ensure that students have sufficient feedback to monitor and manage their own academic progress.