BA Advertising and Promotions
Ken Gordon School of Communication, Creative and Digital Media
Digital Media and Communication
Programme Description
This degree targets persons interested in learning the art of persuasion and effective communication. It is also suited to anyone with a passion for creativity who sees himself or herself in a career that transforms lives through the power of words and images. Recent secondary school graduates who wish to pursue a career in creative advertising, as well as persons who are already employed in the industry but who have no formal training and are keen on improving their skills, are ideal candidates for this programme.
Requirements
Minimum five (5) CSEC/GCE O’ Level subjects, inclusive of English A and Mathematics, Grades 1,2,3* or A, B, C. *Grade 3 accepted if attained in June 1998 and beyond.
Mature Entry: Applicants over 25, with a minimum of 5 years’ relevant work experience are also considered for admission. Such candidates must submit detailed curriculum vitae and a portfolio of their work with the application form. The Department may also conduct interviews to determine the candidate’s readiness to pursue the certificate programme.
Tuition & Fees
| FeesType | Citizens | Caricom | International | Per |
|---|---|---|---|---|
| Applications: Online | Free | Free | Free | Application |
| Registration | $80.00 | $80.00 | $80.00 | Semester |
| Tuition | $300.00 | $400.00 | $750.00 | Credit* |
| Administrative | $100.00 | $100.00 | $100.00 | Semester |
| Technology | $100.00 | $100.00 | $100.00 | Semester |
| Student Inusurance | $30.00 | $30.00 | $30.00 | Annum |
| Student Guild | $100.00 | $100.00 | $100.00 | Annum |
| * Total Programme Credits can be found in the courses section | ||||
Courses
| Course Type | Code | Course Title | Credits |
|---|---|---|---|
| Course in the Major | ADVT 230 | Principles of Advertising | 3 |
| Course in the Major | ADVT 240 | Copywriting | 3 |
| Course in the Major | ADVT 241 | Digital Photography and Animation for Advertising | 3 |
| Course in the Major | ADVT 320 | Media Buying and Planning | 3 |
| Course in the Major | ADVT 330 | Advertising Campaigns | 3 |
| Course in the Major | ADVT 420 | Client Relations | 3 |
| Course in the Major | ADVT 430 | Advertising Research | 3 |
| Course in the Major | ADVT 444/ | Advertising and Promotions Internship OR | 4 |
| Course in the Major | ADVT 455 | Advertising and Promotions Practicum | 4 |
| Course in the Major | ADVT 460 | Advertising Strategies | 3 |
| Course in the Major | ADVT 499 | Senior Project – Advertising and Promotions | 3 |
| Course in the Major | GRDE 124 | Visual Thinking and Advertising Concepts | 3 |
| Course in the Major | GRDE 129 | Introduction to Graphic Design | 3 |
| Course in the Major | PUBR 139 | Introduction to Strategic Public Relations | 3 |
| Course in the Major | PUBR 221 | Image, Etiquette and Protocol | 2 |
| Course in the Major | PUBR 351 | Applied Public Relations Planning | 3 |
| Total Credits for Required Courses in the Major | 45 | ||
| Core Curriculum Course | SCIE 121 | Fundamentals of Natural Sciences OR | 3 |
| Core Curriculum Course | BUSI 203 | Leadership and Ethics OR | 3 |
| Core Curriculum Course | HIST 210 | History of Trinidad and Tobago | 3 |
| Core Curriculum Course | COMM 108 | Oral Presentation Skills | 3 |
| Core Curriculum Course | ENGL 200 | Comparative Literature | 3 |
| Core Curriculum Course | ENTP 210 | Fundamentals of Entrepreneurship | 3 |
| Core Curriculum Course | CLTR 120 | Introduction to the Culture of Trinidad and Tobago | 1 |
| Core Curriculum Course | WRIT 117 | Fundamentals of Writing | 3 |
| Core Curriculum Course | LIBS 130 | Fundamental Research Skills | 3 |
| Core Curriculum Course | MATH 116 | Contemporary College Math | 3 |
| Core Curriculum Course | MUSC 120 | Survey of the History of Music | 1 |
| Core Curriculum Course | PSYC 103 | Understanding Human Behaviour and Diversity OR | 3 |
| Core Curriculum Course | RELI 205 | Comparative Religion OR | 3 |
| Core Curriculum Course | SOCI 102 | Introduction to the Study of Society | 3 |
| Core Curriculum Course | ARTS 120 | Survey of Art History | 1 |
| Core Curriculum Course | SPAN 100 | Introduction to Spanish | 3 |
| Core Curriculum Course | FYEC 100 | First Year Experience Course | 3 |
| Core Curriculum Course | FYEC 400 | Final Year Signature Portfolio | 3 |
| Free Core Curriculum Credits | 6 | ||
| Total Core Curriculum Courses | 42 | ||
| Elective Courses in the Major | Free Elective Credits | 6 | |
| Total Credits for Elective Courses in the Major | 6 | ||
| Support Course | JOUR 360 | Copy Editing | 3 |
| Support Course | MGMT 200 | Events Management | 3 |
| Support Course | MKTG 205 | Principles of Marketing | 3 |
| Support Course | MKTG 290 | Digital Marketing | 3 |
| Support Course | MKTG 300 | E-Commerce Design and Development | 3 |
| Support Course | MKTG 305 | Fundamentals of Selling | 3 |
| Support Course | MKTG 320 | Consumer Behaviour | 3 |
| Support Course | MKTG 325 | Integrated Marketing Communications | 3 |
| Support Course | MKTG 410 | Brand Management | 3 |
| Total Credits for Support Course in the Major | 30 |
Additional Information
Semester
September and January Semesters
In Person / Online / Blended
Blended
Gate Funding Availability:
Yes
Payment Plan Availability:
Yes
Campus
North Learning Centre
Email:
DMAC@costaatt.edu.tt
Telephone:
625-5030 ext. 8612
