AAS Advertising and Promotions
Ken Gordon School of Communication, Creative and Digital Media
Digital Media and Communication
Programme Description
This degree is particularly suited to anyone with a great imagination, who is passionate, persuasive and creative. It is appropriate for recent secondary school graduates who wish to pursue a career in creative advertising, as well as persons who are already employed in the industry, but who have no formal training and are keen on improving their skills. This would equip students for entry level and paraprofessional positions in the advertising industry.
Requirements
Minimum five (5) CSEC/GCE O’ Level subjects, inclusive of English A and Mathematics, Grades 1,2,3* or A, B, C. *Grade 3 accepted if attained in June 1998 and beyond.
Mature Entry: Applicants over 25, with a minimum of 5 years’ relevant work experience are also considered for admission. Such candidates must submit detailed curriculum vitae and a portfolio of their work with the application form. The Department may also conduct interviews to determine the candidate’s readiness to pursue the certificate programme.
Tuition & Fees
| FeesType | Citizens | Caricom | International | Per |
|---|---|---|---|---|
| Applications: Online | Free | Free | Free | Application |
| Registration | $80.00 | $80.00 | $80.00 | Semester |
| Tuition | $300.00 | $400.00 | $750.00 | Credit* |
| Administrative | $100.00 | $100.00 | $100.00 | Semester |
| Technology | $100.00 | $100.00 | $100.00 | Semester |
| Student Inusurance | $30.00 | $30.00 | $30.00 | Annum |
| Student Guild | $100.00 | $100.00 | $100.00 | Annum |
| * Total Programme Credits can be found in the courses section | ||||
Courses
| Course Type | Code | Course Title | Credits |
|---|---|---|---|
| Course in the Major | ADVT 230 | Principles of Advertising | 3 |
| Course in the Major | ADVT 240 | Copywriting | 3 |
| Course in the Major | ADVT 241 | Digital Photography and Animation for Advertising | 3 |
| Course in the Major | ADVT 320 | Media Buying and Planning | 3 |
| Course in the Major | ADVT 244/ | Advertising and Promotions Internship OR | 3 |
| Course in the Major | ADVT 255 | Advertising and Promotions Practicum (AAS only) | 3 |
| Course in the Major | MKTG 290 | Digital Marketing | 3 |
| Course in the Major | GRDE 124 | Visual Thinking and Advertising Concepts | 3 |
| Course in the Major | GRDE 129 | Introduction to Graphic Design | 3 |
| Course in the Major | PUBR 139 | Introduction to Strategic Public Relations | 3 |
| Course in the Major | PUBR 221 | Image, Etiquette and Protocol | 2 |
| Total Credits for Required Courses in the Major | 29 | ||
| Core Curriculum Course | BUSI 203 | Leadership and Ethics OR | 3 |
| Core Curriculum Course | SCIE 121 | Foundations of Natural Sciences OR | 3 |
| Core Curriculum Course | HIST 210 | History of Trinidad and Tobago | 3 |
| Core Curriculum Course | CLTR 120 | Introduction to the Culture of Trinidad and Tobago OR | 1 |
| Core Curriculum Course | MUSC 120 | Survey of Music History OR | 1 |
| Core Curriculum Course | ARTS 120 | Survey of Art History | 1 |
| Core Curriculum Course | ENTP 210 | Fundamentals of Entrepreneurship | 3 |
| Core Curriculum Course | COMM 108 | Oral Presentation Skills | 3 |
| Core Curriculum Course | WRIT 117 | Fundamentals of Writing | 3 |
| Core Curriculum Course | LIBS 130 | Fundamentals of Research Skills | 3 |
| Core Curriculum Course | MATH 116 | Contemporary College Math | 3 |
| Core Curriculum Course | PSYC 103/ | Understanding Human Behaviour and Diversity OR | 3 |
| Core Curriculum Course | SOCI 102 | Introduction to the Study of Society | 3 |
| Core Curriculum Course | FYEC 100 | First Year Experience Course | 3 |
| Total Core Curriculum Courses | 25 | ||
| Support Course | FILM 140 | Introduction to Video Production | 3 |
| Support Course | MGMT 200 | Events Management | 3 |
| Support Course | MKTG 205 | Principles of Marketing | 3 |
| Support Course | MKTG 305 | Fundamentals of Selling | 3 |
| Total Support Course Credits | 12 |
Additional Information
Semester
September and January Semesters
In Person / Online / Blended
Blended
Gate Funding Availability:
Yes
Payment Plan Availability:
Yes
Campus
North Learning Centre
Email:
DMAC@costaatt.edu.tt
Telephone:
625-5030 ext. 8612
